Course Content
Chapter 1: The Matter of Content Marketing
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เอกสารประกอบการเรียน
00:00
Lesson 1.1 Content Revolution & Content in Global
07:00
Lesson 1.2 Example of Content Revolution & Content in Global
08:03
Lesson 1.3 Content vs. Advertising
03:01
Chapter 2: Content Marketing Funnel
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Lesson 2.1 Content Marketing Funnel Overview
05:56
Workshop | Content Marketing Funnel Checklist
00:00
Chapter 3: Customer Analysis and Headline
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Lesson 3.1 Customer Analysis for Online Channel
14:31
Workshop | Customer Avatar & Headline
00:00
Chapter 4: Martech Tool for Content Idea Generation
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Martech Tool for Content Idea Generation
08:17
Chapter 5: STEP 1 TOFU: Top of Funnel
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Lesson 5.1 STEP 1 TOFU – Top of Funnel
14:15
Workshop | Create Blog Content
00:00
Chapter 6: STEP 2 MOFU: Middle of Funnel
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Lesson 6.1 STEP 2 MOFU – Middle of Funnel
07:18
Workshop | Create Advertorial Content
00:00
Workshop | What Are Freemium That Your Brand Can Offer?
00:00
Chapter 7: STEP 3 BOFU: Bottom of Funnel
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Lesson 7.1 STEPS 3 BOFU – Bottom of Funnel
10:44
Workshop | Create Sale Content
00:00
Chapter 8: STEP 4 ROFU: Retention of Funnel
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Lesson 8.1 Benefits of ROFU
03:05
Chapter 9: Content Marketing Matrix
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Lesson 9.1 Content Marketing Matrix
05:42
Chapter 10: Content Funnel Strategy
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Lesson 10.1 Content Funnel Strategy
04:30
Workshop | Content Marketing Funnel
00:00
Digital Content Marketing (e-Learning)
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