Course Content
Chapter 1: Marketing Revolution
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เอกสารประกอบการเรียน
00:00
Lesson 1.1 Past Marketing Revolution (Marketing 1.0 – 5.0)
09:04
Chapter 2: Case Study of Marketing Revolution
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Lesson 2.1 Use Case of Past Marketing Revolution (Marketing 1.0 – 5.0)
13:19
Chapter 3: 5 Steps of Digital Marketing Planning
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Lesson 3.1 5 Steps of Digital Marketing Planning
04:35
Workshop | 5 Steps of Digital Marketing Planning
00:00
Chapter 4: USP Finding
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Lesson 4.1 Unique Selling Point
06:36
Workshop | Unique Selling Point
00:00
Lesson 4.2 Winning Zone
05:04
Workshop | วิเคราะห์ช่องว่างและโอกาสจาก Winning Zone
00:00
Chapter 5: Customers Analysis
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Lesson 5.1 Customers Analysis for Online Channel
07:06
Chapter 6: Digital Marketing Channels
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Lesson 6.1 Digital Marketing Channels & Social Media Landscape
11:57
Chapter 7: Content Marketing Matrix
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Lesson 7.1 Content Marketing Matrix
04:57
Chapter 8: Digital Marketing Funnel
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Lesson 8.1 RACE Model
03:59
Chapter 9: Strategies & KPI
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Lesson 9.1 Strategies & KPI
02:26
Chapter 10: Summarization
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Lesson 10.1 Summarization
05:07
Foundation of Digital Marketing
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